CBI
The brief
More and more people have lost trust in our existing organizations, and want a better, more fulfilling way to work and live. The Conscious Business Institute programs provide a new pathway for personal and business success. The company created a learning platform for “building organizations where people love to be, where they can belong, and create amazing things together”.
The Challenge
The challenge here was to catch viewers' attention on one small landing page. We had to state all the values and advantages of the company and keep in mind the company’s’ target audiences: their preferences, interests and what they expect from the product.
The Approach
The company’s style should be fit and elegant to enhance their branding; however, each course should differ by design and style, as it is crafted for different audiences. The choice of colors and shapes should correlate with the main theme of the general site.
The Solution
We came up with a relaxed but trustworthy blue-with-golden solution with straight shapes. We highlighted the key numbers, features and advantages by creating a pithy but easy to navigate landing page. We added the process page, which helped too.
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