As set out, Monimmo provides exclusive technology for the real estate market that is simultaneously entirely complex and utterly simple. The challenge here was to demonstrate the Monimmize solution to an audience that might not be familiar with AI technology and manifest the use of it. We also had to create a social media awareness campaign in order to familiarise the conference’s audience with Monimmo’s offering. The other important challenge was to strengthen the landing page of the website to appeal to the conference attendees and make the customer journey as seamless as possible.
We came up with materials that will be useful for raising awareness, establishing new contacts and helping potential clients to reach out in the most convenient way possible. The materials were: a video presentation that illustrates the pain points of clients and Monimmo’s solution to those points; an immersive business card that expresses the AI approach; a poster to draw attention to the exhibition stand with one short nimble quote; and a leaflet that sets out the main points of Monimmo’s proposal.
The video that we came up with highlighted the difficulties and nuances of the real estate market from both the buyers and sellers’ perspectives. We presented the easy-to-use solution to their pain points and showcased its personalized applicability. Here is how it turned out: