Bamboo Cloud created a product that suits various client segments and purposes. Our challenge was to reflect this in our design. The hardest part is to fit all the expectations of different customers in one design without alienating some of those customers.
The Approach and Solution
Taking into consideration that the Bamboo Cloud business model focuses on different customer segments with unique needs and approaches to video streaming, our goal was to catch the attention of everyone without being too general. We needed to create the kind of landing page that works for each different client. Now, the traffic is directed to the exact page customers need with all the accompanying features. The customer doesn’t need to navigate the website to find the solution, as everything is stated on one page – even the pricing. This business solution has stopped a lot of customers from bouncing away from the site.
We came up with a bright and easy-to-use design, which encompasses the key values of the Bamboo Cloud: Personalization, Flexibility and Convenience.
We achieved our main goal by creating a fresh design, with a few simple colors and icons to reflect the main target audience segments and make navigation easier and more intuitive. Icons have reduced the amount of text on the site, which has created a lighter-felt expression. It leads the customer smoothly through the conversion process up to the final stage. The design and the logo reflect the business’s personality: it changes form, it’s flexible and it’s as fluid as the product itself.
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