Imagene's mission is to help cancer patients receive the optimal treatment medicine can offer by leveraging AI to detect, in real-time, a broad range of cancerous biomarkers and genomic insights directly from the biopsy image. The brief was to reimagine the precision medicine, and AI-based treatment in particular.
The challenge was to present the solution so that it will be interpreted as quick and easy while not missing out on professionalism and precision. The technology behind the solution should be easily understood by different categories of clients, but more specifically, it should be comprehensible for professional medical workers.
Our approach was innovative and yet laid back. The colors’ gradient needed to provide a clean feel, similar to the way a medical lab looks. We did not overload the page with too many visuals or content so as not to overwhelm the viewer. We combined already present branded colors with a little splash of other colors to highlight the topic or the blocks.
We added a slightly toned background, so that there was a fresh, easy feel that did not overburden the overall clean look. We also presented the solution to visually transform the user experience and seamlessly navigate the story of the brand. Another important implementation was the 3D design of the banner, which is eye-catching and makes the experience more interactive, highlighting the process of Imagene’s solution.